Local Love: 8 Beautiful Instagram Grids from around Wichita
In today’s fast-scrolling world, your Instagram grid isn’t just a collection of posts, it’s your brand’s handshake, storefront, and business card all rolled into one. For digital marketers, mastering this visual narrative is essential. It’s about creating an experience at first glance: telling a story, evoking emotions, and showcasing value. Luckily, you don’t have to look far for inspiration. Wichita’s own local businesses have perfected the art of visual marketing. Let’s dive into some of our favorites and the digital marketing lessons their stunning grids can teach us.
Milkfloat is a charming small-batch bakery in Wichita’s Delano district, focused on whimsical flavors, locally sourced ingredients, and a cozy community vibe. Their Instagram is a visual treat, featuring expertly shot pastries, craft beverages, and a consistent aesthetic that never misses. In the world of digital marketing, strong visual consistency builds brand recognition and keeps your content feeling polished. Milkfloat shows that when your photography is on point and your style remains true to your brand, your grid can become a powerful storytelling tool that drives cravings (and conversions!).
Grow Plant Bar describes itself as an urban oasis where greenery meets community, offering not just plants but a vibrant space filled with creativity, cocktails, and connection. Their Instagram grid reflects that philosophy perfectly. With colorful drinks, lush greenery, and a steady spotlight on seasonal events, Grow crafts a feed that feels alive and inspiring. For digital marketers, their approach is a masterclass in creating an immersive brand experience. Every photo invites the audience to imagine themselves there — an essential tactic when building emotional connections through social media.
At Curls Gone Wild Salon, the team’s passion is helping clients embrace their beauty and feel radiant. Their Instagram grid does exactly that, filled with bouncy curls, relatable videos, and snapshots of the stylists’ vibrant personalities. By showcasing authentic moments and a fun, welcoming atmosphere, CGW nails a key digital marketing best practice: humanizing the brand. In today’s market, audiences crave authenticity. Curls Gone Wild’s playful yet professional presence on Instagram immediately builds trust and relatability, a must for any brand hoping to form lasting relationships with their audience.
The Selfie Spot offers a self-serve photography experience, providing a colorful backdrop for creativity, content creation, and memory-making. Their Instagram grid is like a walk through a rainbow, showcasing a vibrant lineup of events, seasons, and user-generated content. Smart digital marketers will note how The Selfie Spot amplifies its brand by reposting customer content. UGC (user-generated content) not only fills your content calendar but also builds community trust and showcases real experiences. Their playful, dynamic feed reminds us that engaging your audience often means letting them be part of your story.
At The Belmont, hospitality is more than a service, it's a philosophy. Their Instagram grid beautifully captures this spirit, blending mouthwatering dishes with candid moments that spotlight their cozy, welcoming vibe. Instead of only focusing on product (the food), they weave in the atmosphere and emotion, showing the kind of dining experience you’ll have. For digital marketers, this is an important reminder: selling a feeling often resonates deeper than selling a product. The Belmont’s grid transports you there before you ever walk through the door.
Urban Nails offers high-end nail care in a calm, welcoming environment, specializing in wellness pedicures and soft gel artistry. Their Instagram grid offers the perfect content mix: beautiful nail inspo, educational tips, and behind-the-scenes action. Urban Nails exemplifies a critical digital marketing strategy, balancing aspirational content with educational and experiential posts. By speaking directly to their audience's interests (beautiful nails and nail health education), they position themselves as both trendsetters and trusted experts.
Local influencer ICT Broke Girls is a food-lover’s go-to guide for Wichita eats, known for her hilarious captions and love for the city. Her Instagram grid is a feast for the eyes, with beautifully captured dishes and captions that feel like texts from your funniest friend. For digital marketers, her feed is a case study in the power of personality-driven branding. Great visuals pull people in, but relatable voice and humor are what keep them engaged and build a loyal following. Authenticity wins, and ICT Broke Girls shows us how it’s done.
Hotel at Old Town offers a historic, charming experience rooted in Wichita’s rich culture. Their Instagram grid doesn’t just showcase their beautiful property, it tells the story of the city itself. By highlighting partnerships with local businesses and celebrating Wichita’s attractions, Hotel at Old Town uses a smart community-driven strategy. For marketers, this is a lesson in content collaboration. When you elevate your community, you elevate your brand. Their grid demonstrates how becoming a champion for your location (or niche) can expand your audience reach and loyalty.
Wichita’s local businesses are leading the way when it comes to beautiful, strategic Instagram grids, each with their own approach to authenticity, consistency, and creativity. For digital marketers, these grids are more than just pretty pictures. They’re blueprints for building strong, engaged communities and lasting brand loyalty. Whether you’re showcasing your atmosphere, letting your customers tell your story, or mastering a distinctive aesthetic, there’s so much to learn right here in our own backyard. Happy scrolling, and even happier strategizing!
Want to learn more about digital marketing and social media? Don’t miss this year’s Digital Wichita Summer Camp, hosted by Digital Wichita.
